Allstate '76 Air Bag Association/Sterling 2/76
Film Identifier: F.2012-03-1845
Run Time
0h 1m 11s
0h 1m 11s
Format
16mm
16mm
Color
Color
Color
Sound
Optical
Optical
Date Produced
1976
1976
Abstract
An announcement by Allstate Insurance Company advocating the expansion of the air bag's manufacture and use in U.S. automobiles.
An announcement by Allstate Insurance Company advocating the expansion of the air bag's manufacture and use in U.S. automobiles.
Description
The announcement begins with shots of wrecked cars and proceeds to show footage of test crashes involving live participants' reactions with air bags. Narration states the Department of Transportation estimates that 9,000 lives can be saved per year and half a million serious injuries can be prevented with the utilization of front seat airbags.
In the 1970s, Allstate Insurance Company became a strong advocate for air bag installation and began offering auto insurance discounts to drivers with air bags.
The announcement begins with shots of wrecked cars and proceeds to show footage of test crashes involving live participants' reactions with air bags. Narration states the Department of Transportation estimates that 9,000 lives can be saved per year and half a million serious injuries can be prevented with the utilization of front seat airbags.
In the 1970s, Allstate Insurance Company became a strong advocate for air bag installation and began offering auto insurance discounts to drivers with air bags.
Main Credits
Allstate Insurance Company (corporate name)