Films from CFA’s Mort and Millie Goldsholl Collection will be featured in a program at Anthology Film Archives in New York. The program is part of Anthology’s ongoing series Avant-Garde Ads, Part 2.
WHEN: Sun 2/15/26 at 6pm and Sat 2/21 at 6:15pm
WHERE: Anthology Film Archives, 32 Second Avenue New York, NY
From the 1950s through the 1970s, Chicago’s Goldsholl Design & Film Associates was responsible for some of the most innovative and inventive advertising and sponsored films of its era. The firm was created and run by Morton and Millie Goldsholl, both of whom were heavily influenced by the Bauhaus artist, photographer, filmmaker, and designer, László Moholy-Nagy, with whom they studied at the Chicago School of Design (which he had founded in 1939). Moholy-Nagy’s influence – and the influence of the many artists he invited to the school, such as Buñuel and Dalí – was unmistakably evident in their advertising work, which often made use of animation, collage, and other techniques drawn from avant-garde art and filmmaking. In 2006, the Goldsholl film collection was donated to Chicago Film Archives, which has lovingly preserved and promoted their extraordinary body of work, including their countless commercials and industrial films, their own filmic experiments, their travel films, and more. This program, organized in collaboration with Chicago Film Archives, comprises a selection of some of their most memorable films, with an emphasis on their most stylistically and formally experimental works.
The Program
FACES AND FORTUNES (Kimberly-Clark Corporation) (1959, 13 min, 16mm-to-DCP)
25TH ANNIVERSARY PRESENTATION REEL (Foote, Cone & Belding) (1967, 3 min, 16mm-to-DCP)
LENS DISTORTIONS #8 AND 9 (1971, 2.5 min, 16mm-to-DCP)
KLEENEX X-PERIMENTS (SNEEZE, BIRDS, SCRATCH) (Kimberly-Clark Corporation) (1960s, 6.5 min, 16mm-to-DCP)
OLD MILWAUKEE (Pabst Brewing Company) (1964, 4 min, 16mm-to-DCP)
IMAGINATION 11 (Champion Papers Incorporated) (1967, 5.5 min, 16mm-to-DCP)
AC’CENT SALES FILM: THE HONEYMOONERS (Campbell-Mithun, Inc.) (ca. 1971, 4 min, 16mm-to-DCP)
THE HOT ONE (Turner Corporation) (1969, 7 min, 16mm-to-DCP)
COSTLY CUTBACKS (American Hospital Association) (1971, 5 min, 16mm-to-DCP)
PITTER PATTERNS (Science Research Associates) (1960, 10 min, 16mm-to-DCP)
BLACK YOUTH (Illinois Bell) (1972, 9 min, 16mm-to-DCP)
Total running time: ca. 75 min.